VCT News
Beringea backs online lead generation company Dianomi
11 May 2007 - London - Beringea Ltd, manager of the top-performing ProVen VCTs, has backed growing online lead generation company Dianomi Ltd in an expansion capital deal for an undisclosed amount.
Dianomi Ltd provides contextual lead generation services for over 120 different clients in the financial services, property and travel sectors via its pay-per-lead services. The company promotes advertisers' brands and products across its blue chip online distribution network of over 50 online publishers. Leading publishing partners include: The Times, The FT, The Telegraph, The Guardian, MSN, AOL, Tiscali, the London Stock Exchange and the Investors Chronicle. Leading advertisers include: Fidelity Investments, Legal and General, Barclays Stockbrokers, Jupiter Asset Management, JP Morgan Asset Management, Standard Life and New Star Asset Management.
Trevor Hope, who completed the deal on behalf of Beringea commented "With the US market proving a strong trend towards contextual lead generation, we investigated the UK market thoroughly for the best opportunity and found a fantastic team at Dianomi. They have established a profitable company based upon great technology and strong relationships with top brand advertisers and publishers. Our investment will allow the company to expand its sales force and develop further areas in online lead generation."
Co-Founder Rupert Hodson added: "2007 has been an exciting year to date with the launch of our SmartLinks technology in Q4 of 2006 and our acquisition of DistinctionHotels.com last month. Beringea's investment enables us to move rapidly into our next stage of growth in both the financial service and the luxury lifestyle market places, both within the UK and internationally. Their experience in new media will contribute greatly to our business growth and we look forward to working with them".
About Dianomi
Dianomi Ltd provides online marketing services for over 120 different advertisers in the Financial Services, Property and Travel sectors via its Pay-per-Lead services. We promote our advertisers brands across our distribution network of over 50 blue chip online publishers. Our clients gain maximum brand exposure while targeting affluent investors in the UK and pay only for the leads they receive. Our clients also benefit from our brand analysis and carefully measured customer data from survey respondents.
About Beringea
Beringea is an international venture capital firm with offices in London and Detroit. In the UK Beringea manages ProVen VCT, ProVen Health VCT, ProVen Growth & Income VCT and Global Rights Fund II. Beringea launched its first VCT in 1996, making it one of the most experienced VCT managers in the UK. ProVen Growth & Income and ProVen VCT are highest performing VCTs of their launch years, respectively, according to www.taxefficientreview.com. For more information please visit www.provenvcts.co.uk.